About

Schoenemann Design was established by Andrew Schoenemann in 1992 having previously worked as a designer manager for British Railways Board after having experience designing motorbikes. A UK-based design consultancy, over the past twenty five years we have focused on the principles of providing wide-ranging expertise, achievable contemporary design solutions and flexible, rapid responses to its clients across the whole spectrum of the public transportation vehicle industrial design and project design management.

We have a wide portfolio of major clients, ranging from international vehicle builders to vehicle owners, operators and maintainers. We understand the real world of transport and bring to it many years of experience, creativity in problem solving and innovation in design.

Schoenemann Design Ltd has key skills to offer in producing creative and innovative solutions, in design management, in ensuring compliance with regulatory technical standards, in consideration of human factors and in the production of prototypes and mock-ups. We are know for our 3D CAD and CGI visualisation and we find our projects usually include virtual reality in the form of Samsung Gear VR and Oculus Rift. We can also offer an extensive range of design services, which include:

  • Design research, strategy and product placement
  • Colour psychology, including colour and trim specifications (schedule of finishes)
  • Concept generation and product formalisation
  • Brand generation and application
  • Human factors including PRM/TSI requirements for trains and DDA for bus and coach
  • Two & three dimensional CAD
  • Three dimensional Computer visualisation and animation
  • Soft and Sketch mock-ups
  • Finished three dimensional mock-ups and models
  • Project management & industrial design management
  • Prototypes and engineering concept design and manufacturing liaison during production
  • Materials and processes selection
  • Safety and standards requirements
  • Testing, including structural, fire and crashworthiness

 

 

Design Approach

Schoenemann Design always aims to identify fully the requirements of the client and to optimise the impact of innovative contemporary design in achieving these requirements on the client’s business.

Because of this awareness of the demanding technical and operational context into which industrial design must be integrated, Schoenemann Design prides itself on offering fully though-out solutions which do not have to be re-considered or compromised to satisfy the various competing requirements which are present in any design project.

We understand that a successful design project integrates the competing requirements of the business, the customers needs and preferences and the rapidly changing expectations of society.

Colour and Trim

The selection of the colour palette and successfully integrating this into the vehicle architecture is a key way for an operator to define the company identity and brand values. However, to achieve a design which survives in service requires consideration of more than simply colour and location, issues such as:

  • Selection of materials appropriate to the location and service and compliant with mandatory standards, particularly fire safety
  • Brand/product identity
  • Visual harmony
  • Durability in the service environment
  • Location of signs and notices
  • Integration of other visual media and technology, such as advertising and information screens

Engineering

All successful design must react to and inter-act with the surrounding environment. Transport design in particular must first be aware of and then fully satisfy a demanding regulatory environment. It also must take into account the use of appropriate materials, economic engineering production methods, maintenance issues, vandalism and passenger safety.

We have highly detailed knowledge of Railway Group Standards, particularly with reference to crashworthiness, fire safety and passenger evacuation, and International Standards affecting interoperability (TSI) and accommodation for passengers with reduced mobility (PRM). Similarly, we have worked with the parameters defined by road coach seat and seat belt standards (M1, M2 and M3 classifications) and the recently developed EC regulations for road coach crashworthiness.

The expertise within the company, and the high reputation we enjoy, comes from many years of experience in the realities of the transport industry domestically and internationally. This expertise is used to devise design solutions which meet the real needs of clients and to ensure that these solutions can be engineered and put into service, meeting all of the relevant standards with fully resolved design solutions which can meet passenger expectations, operator requirements and occupant passive safety.

Schoenemann Design focuses on producing innovative design which is entirely achievable technically and therefore able to be fully realized without compromises.

Train Vehicle Package

Our clients want more than just a picture of how a vehicle might be, and we are well-equipped to provide them with everything they need.

Vehicle layout – We are very skilled at optimising the usage of the space within the vehicle, achieving high capacity without unnecessary sacrifices in passenger comfort and amenity.

Ingress/Egress – We have extensively studied passenger ingress and egress for our clients over a wide range of vehicle types and operating patterns.

Design flexibility – Vehicles frequently experience different operating demands during their life and it is essential that the interior design permits future re-ordering without major work and costly out of service time. We have considered these issues over many recent projects.

Maintenance and Cleaning – We recognise that day to day maintenance and cleaning of the vehicles is key to delivering vehicles that meet the customer’s aspirations and maintain the brand values. Our designs place this as central to the concept.

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